the tweed vault  Apr 23



What's in a

A recurring question we receive is in regards to our naming convention. Some people think that AK-47 should be called AK-47, always and forever. Others think there should be no mention of it anywhere. We landed in the middle: our own Tweed flavor, with recognition of the genetics that some people still want to see.

So why did we decide to rename our strains?

No Name Brand.

Are all chocolate chip cookies equal because they use the same ingredients, or does one cookie taste better because of the skill of the baker? Should the skilled baker not take pride in his baking and develop some level of brand recognition? Or should he just put his hard work in a yellow bag with black Helvetica type that says Chocolate Chip Cookies? This was the analogy that led us to branding our strains with a hint of Tweed.

I have to admit that I didn’t realize how complex and rigorous it was to grow a plant. I thought you put a seed in a pot, water it, add a bit of sun (or maybe artificial light), and a few months later you have something spectacular. I now know that this is not the case; it requires a tremendous amount of skill, knowledge, and care to produce a high quality product. Not to mention all of the proprietary growing methods and nutrient concoctions our R&D and production teams are developing to aid in the natural process. So yes, it is true that the base ingredients of our AK-47 is the same as everyone else, but it is this dedication and focus to the plant and its growing cycle that makes our AK-47 “Herringbone”.


Now that you understand the rationale behind strain branding, the question remains how did we come up with the names. It’s relatively simple – the ambition is to pay homage to the things that have helped create Tweed, our brand and our voice… basically who we are as a company.

The obvious naming convention is inspired by the fabric, the patterns, how it’s made, and where it comes from. We have also taken cues from famous icons throughout history that have been known to wear the fabric. Bakerstreet (Hindu Kush) for example is the street Sherlock Holmes lived on, and nobody – ever – wore a Tweed Deer Stalker hat and cape better than him.

The second naming silo pays homage to the Hershey Chocolate factory that we occupy. We have a few Chocolate strains, so it seemed like an obvious connection. Sixty Three (Chocolate Chunk) represents 1963, the year that the Hershey factory opened in Smiths Falls.  We also have a strain called Milton (Cocoa Kush), inspired by Milton Hershey, founder of the Hershey Chocolate Company (He may, or may not, be rolling in his grave).

Thirdly, when developing the Tweed Identity we looked at brands that are models of success for how they’ve stayed true to who they are decade after decade. Fender is a brand that we looked at when developing the Tweed identity, and lucky for us their first amps were covered with tweed. And so Leonidas (Super Silver Haze) became a strain inspired by Clarence “Leo” Fender, who founded Fender.

While these may be our three main drivers for building our names, we also like to make exceptions to this rule and have some fun with it. Our customers and collaborators strengthen our brand, which is why we like to engage them sometimes to help “name the strain.” Or in the case of Clarence (Chocolope) we promised this to someone who was instrumental to us in the early days and helped us secure our home in the former Hershey Chocolate Factory.

So there you have it, this is why it’s important for us to put a spin on the naming of our strains. We may all start with the same basic genetics, but the difference in the end product is a result of our expertise, care and the process that goes into it, which ultimately makes it unique to Tweed… We also sympathize with Dorothy the 73 year old grandmother sitting around a bridge table and explaining to her friends how “Alaskan Thunder F*#k” is great medicine for her arthritis.

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